Value vs ...

When it comes to Indian Digital Landscape, the thing which is valued most is the size of the operation of a firm or a company. Therefore, most of the work is divided between the big media houses who own advertising agencies, media buying agencies, public relation agencies and in some cases digital agencies. It becomes easy for the brands and the companies to hand over the digital work to these Big Daddy Agencies as they have the size and office addresses across the world. However, the important question is are these Big Daddy Agencies adding any value to the brands at all? Well, agencies think that by doing a Flash Website, Contests and running Ad Campaigns they add value. In that case the question can be narrowed down to what is the value? Now if you ask the representatives of these Big Daddy Agencies, the answers will be the number of impressions , number of visits/impressions, cost per click, click through rates, number of fans on social media sites and the sentiment of the brand. Interestingly all the above information is presented in not less then hundred slides presentations to the client, subjecting them to torture till they agree to hand over work to them.

What exactly is value? In simple language whatever solves a problem is of some value. Value is when you pay a baker for baking the bread, which otherwise you are not willing to do. Value is when you pay the dry cleaner to removed the stain without the wash. Value is when you pay clothing brands for the image which it brings to you. As it is evident that value is compensation for something which provides more than the functional utility. For example people bargain for auto-rickshaw rides as they only see it as a mode to take them from one point to another. However people using radio taxis like Meru Cabs do not bargain, in fact at times people give tips to the chauffeur as they see the value in using the service. Based one the above premise if one is to ask what value do agencies add to the brand's , all one gets to hear are the functional things like running ad campaigns, building websites and conducting silly contests. But are they really able to solve any problem for the brands? Are they able to add something more than the functional offerings? Can they help us understand what are the take aways for the brands and take aways for the users or the TG, which they keep in mind while planning grand campaigns which gets them awards at annual award ceremonies organised by them , for them and from them. As companies start spending more on the digital medium from the current 3 to 7percent to higher percentage, it will become important to answer the above questions. In the next blog post I will explore if at all going digital helps a brand or a company? Stay tuned.

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Fear! Confront it, face it, fight it.

Such is the nature of a business that the founder or the caretaker always lives in the shadow of fear. There is constant fear of not being able to survive. Then one fears about not getting the right employees. Then one fears if employees are working hard enough to give results. One fears of not being able to pay enough which might make them leave for Greene pastures. Fear of upsetting the client. The list goes on, making the life of the guy running the business more and more difficult.

In response to the fear people pick up work or develop products which they think might provide them with the finances to maintain the infrastructure comprising of office, chairs, few computers. Services are offered as per the client's whims and fancies because it will get salaries for the team. One tries to make office better so that employees do not feel as if they are deprived. One is more open to discussion and feedback so that the lack of it might not help employees to perform. Founders and especially those who bootstrap also go a step ahead and spend money on food and outings to keep the flock happy.

The above response only muddles up things. Firstly the work coming to the organisation comes with its riders like endless nitpicking ( speaking for services), delay in payment and shameful attitude of the clients. Then internally one sees that the team starts slacking such as missing the deadlines and starts coming up with the excuses of lack of resources. The freedom is misused as one will find employees not wanting to upgrade themselves but indulging in never ending gossips and silly pursuits. One ignores in good faith that the freedom will make employees appreciate and perform. Important instructions are ignored, arguments become commonplace and focus starts to wear away. And then comes the time to get salaries when each of the employees feel they have performed better and need to be paid for the same.

It's never too late to realise the rot which is setting in and act upon it. The lessons learnt from the experience are very very valuable ones and only help in the long run. Therefore first things first the leader needs to choose the right businesses and the right clients. Secondly choose the right employees and tell them very clearly that in a small company there is no place for slacking, excuses and bickering. One can relax in the cool climes of the bigger companies. And yes lastly one needs to confront the fear, face it , not run away from it and from that comes an understanding which is to prioritise and look for the right reasons to run the business. From such fearlessness will come the strength to take right decisions and journey on the right path will begin. It might sound easy, but it is not.

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Focus

Focus. One word but it only goes deeper and deeper. If you say focus the first thing which comes to mind is a camera in hand and looking at some object to shoot. Now, either you can capture the entire panorama or you can capture the claw of the discreet bird, hiding behind the bush, taking a nap. While the first situation implies that it lacks focus, the other situation implies lack of it. Not exactly. What if the guy wants to capture the colours of the spring or the fall, or the other person is just aimlessly flirting with the lens?

The other very popular mythological story goes that teacher Drona asked every one to aim at the bird. Then he asked his disciples where did they exactly aim? Everyone except Arjuna the archer were not aiming at the bird's eye. Is that the focus?

Or if you are managing an outfit, startup, team, platform the word focus is largely about delivering a set of task on time. Or one has to focus towards getting the next job to be able to afford a car, house, vacations etc. Or people just focus for focus sake.

So, what can one really infer from this word focus? For me focus is the culmination of a process of understanding one's immediate surrounding, trying to figure out if it makes any sense and then being able to prioritise and act. Yes, just act. However the process is not in order as one of the things mentioned can happen simultaneously or in absence of others. But the most important things is to be able to weed out nonessentials and channelise the energies to do one important thing at that point of time. But there is a catch, though it is advisable to act with all the conviction and surety, one should be ready to change course if the need be and re focus.

For example we are working on a CMS for one of our clients. We were discussing the features for the CMS, which started as a small list of things required and then started to add one feature or the other to the list to make it better, bigger and smarter. After a while we realised that we were building a bigger and better CMS, and not a tool to manage the content as per the project's requirement. And finally we decided to stick to the features which would serve the very basic function of creating content, storing content and publishing it. That's one of the reasons I like Posterous.

Similarly when we think of a Content Strategy for a brand or clients, we pursue the same approach. We avoid the generic themes of lifestyle, travel, health, news etc. Instead we focus on one message which should permeate through all the sections and the content pieces. I really admire www.good.is , www.designtaxi, www.clifbar.com and www.creativeschoolofthought.com for the clarity in their message.

So, one word and if properly understood will save a lot of time and puts nearly most of the things on track.

Focus! Focus! Focus!

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Look to this day- kalidasa

Look to this day: For it is life, the very life of life. In its brief course Lie all the verities and realities of your existence. The bliss of growth, The glory of action, The splendour of achievement Are but experiences of time. For yesterday is but a dream And tomorrow is only a vision; And today well-lived, makes Yesterday a dream of happiness And every tomorrow a vision of hope. Look well therefore to this day; Such is the salutation to the ever-new dawn!

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Inflection point.

Whatever one does there comes a time when things change completely such as relationships, perspective towards life, ones' passions or the most important thing called oneself. Though the comfort of routine, set pattern and predictable outcomes makes one secured, the change brings in with itself a new direction and vigour to all the things. We at Shack started out as a Digital Development Agency in the year 2007. With every passing year we have stopped doing what was comfortably coming to us and moved to the more exciting things. Our focus has changed from design to content to strategy to product to all the above combined into one. Now we want to establish Shack as one of the premier Digital Co. in the country. We at Shack are also excited about education in the sense that it should be everything what a kid is not able to get from the learning platforms today. We plan to open a school which keeps the fire of inquiry, inquisitiveness and wonder alive in the kids. We are also excited to open a cafe in the office itself where we will serve freshly roasted coffee along with home made food items for our employees and friends. The idea is to create an environment of collaboration in real sense, a shack where people meet each other in an informal manner and magic happens. In all these years of me closely watching digital sector in the country I have realised that it is full of possibilities as things are haphazard , confused and demand for a shift the way brands use it, agencies serve the clients and the manner it is measured for the impact . We need to realise that it is Indians who are accessing Internet in India and not Americans. Therefore, the media consumption patterns and their activities, interests, attributes, opinions, product usage and the way they connect is way different than the global benchmark which is Americans . This very basic fact changes the approach towards digital engagement with the brands. It is also a fact that it is these very people who buy brands here and wants to engage with them. For example traditionally we love going to fairs where we love checking out new things and as a result on ground activities attract a lot of engagement for the brands. Similarly Indian consumers love a little extra in everything. Academics like C K Prahalad and Rama Bijapurkar have provided us with a lot of insights about Indian consumers. Now we need to know Indian Digital Citizens as well in entirety. The American description of an online user will not be of use to Indian digital scene. This is another area where Shack is making an effort and we strive to apply this understanding in all our projects. Lastly I have realised that office has to be an extension of one's life and not a separate part of it. Therefore, I am constantly trying to figure out how can we make the whole experience of coming to office working hard for hours and meeting deadlines something which does not overwhelm employees and they start seeing work as a burden. Parents work so hard to bring up their kids and they do not see it as a burden. Farmers toil so much and they do not see it as a burden and not at all if the government stops filing their coffers and help them to be one financially strong. In that case the first step we have taken as of now is to have no hierarchy in the office. There is no designation assigned to anyone and there are no cubicles assigned to any senior member. Also I envision a time when we will have people from different locations of the world and four days week. But as they say ther are plans and there are plans. I am looking forward to exciting times ahead.

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Spaces

Half an hour ago things changed as they change all the time. From the the dark night to the darker one, from the silent moments to the more silent ones, from the ambitious yearnings to more ambitious ones and so did posterous with more spaces around it.

I am trying to figure out how it is different than the rest? In my view I have always thought that Posterous is more of an individual platform as compared to Wordpress, which in my opinion is a formal platform for organizations; or as compared to Tumblr which is a really fashionable platform.

With the new spaces it seems that Posterous has finally added amunitions to its already powerful platform. They have added groups like functionality to their existing platform. Also they have added a photo sharing fucntion which I have yet to explore.Going ahead with my gut feeling I am going ahead with my plan of using Posterous for my blog and Shack Coffee's blog which I am working on.

Our first Coffee Satsang has already been registerd on Posterous which should take place this month itself, probably at this location. I shall keep everyone updated about the same. Keep watching the space.[[posterous-content:pid___0]]

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Welcome to Shack Coffee.

In my earlier post I had written about the genesis of Shack Design Co.  Weird it may sound, but it was coffee which had founded Shack Design Co. I had decided to run a Café. Indian Coffee Board had organized a coffee meet in Bangalore. By sheer luck I had bumped into founders (Aharnish and Manideep) of Finca Coffee at Indian Specialty Coffee exposition. It was this chanced meeting , that made me believe that I could open the cafe. I had met Aharnish and Manideep in February, 2007 and till date I look up to them as mentors for things related to coffee, business and life. I will always be grateful to them for their guidance. It’s another matter that I could not start the café then , as I lacked resources and the knowhow.

I also happened to bump into someone ( C) ,who went on to become love of my life and stood by me during this eventful journey. I am grateful to her for posing faith in me and loving me so much. She nursed me back to sanity and helped me discover myself all over again. I can never repay her for her kindness and generosity.

Three years had passed after I had decided to establish a café. Finally an opportunity had knocked the door . Ajay Jain, an acclaimed photographer and a serial entrepreneur gave me the chance to run a coffee bar in his travel café, where I would set up a manual bar. At Kunzum we used to serve coffee by preparing them in French Presses and pour over cones. People liked our handcrafted coffees as it was made from freshly roasted coffee beans.

However, luck had something else in store. Ajay wanted to run the place in a particular fashion , which I did not agree with. Therefore I moved out and came back to Shack. My first attempt to run a café did not go very far. As a result I was disappointed and sad.

As they say every curse is intertwined with a blessing. Taking care of Coffee Bar at Kunzum taught me that any job in this world requires a lot of dedication and focus and with that approach the very job becomes its own reward. I had always wanted to run a café, which I finally did in my own little weird manner. With these learnings I applied myself to running Shack and growing it steadily.

We moved into a new office and leased more space as we anticipated growth. As we grew we found that we would not need all the extra space we had leased. Therefore we decided that we will also run a small café within our office. We will not advertise about it, but it will a functional café where anyone can come and savour the best cup of coffee. I will keep everyone posted as we move along ( you can also follow www.shackcoffee.com ).

In the meanwhile let me welcome you to Shack, a coffee house and an agency. Please feel free to drop in for a cup of coffee.

See the full gallery on Posterous

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Wow!

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Social Business Plan - By David Armano

http://darmano.typepad.com/logic_emotion/2011/01/sb_2011.html

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Let me introduce "Shack Coffee Company".

In my last to last post I had mentioned the reason behind starting Shack Design Co. And the reason was Shack Coffee Co. , which I had set out to establish in the autumn of 2007. For the first two years nothing much happened. Initially  I was learning about coffee on my own and dreaming to open a café. Later  I chanced upon meeting founders of Finca Coffee, probably the only boutique roasters in the country then and even today. After I met them I started learning the nuances of coffee, which I will rather explain in the Shack Coffee’s blog.

With the never ending enthusiasm and the eyes dreaming endlessly I was never in a position to think of opening the café because of various reasons ,which now seem foolish. Finally the first opportunity knocked in June, this year, when Ajay Jain of Kunzum offered me to set up and run a manual coffee bar at his travel café. I set up the coffee bar and ran it for three months before the differences cropped up between Ajay and I . We amicably decided to part our ways . All the while I was also running my New Media business and scaling it up brick by brick . I was slightly sad as my first attempt to start the café had kind of failed. I went about running the business thinking that I would only open the café when I have enough money.

It seems that again I am being proved wrong. Few days back I came across a vacant shop front near our office in Shahpurjat . I asked my roaster friends if they would like to open a café in partnership with me . They came to see the property. After we had seen the place, my roaster friends took me along to meet a friend of theirs, who run an organic foods venture called Dubden Green . I came to know that promoters of Dubden green Ganesh and Jayshree had been wanting to open a café, but since they were busy running their business, they were unable to do so. During the course of our conversation we realized that all of us are in the same boat and it occurred to us that we relook at the idea of opening the café at their property.

I am once again excited at the prospect of opening the café , as I see café as a platform where people meet each other, participate in genuine conversations and gradually form a community around good things in life. I have this gut feeling that people growing organic food and buying the same will also believe in the things above and eventually lay the foundation for a sustainable café. So, here I am presenting Shack Coffee Co. again where you will get  coffee, the way it should be. Cheers!

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The best statistical graphic ever drawn?

While I run New Media Firm, Shack , I need to do things which are tasks handed over to us by our clients which needs to be finished within deadlines. We tend to focus more on the end results and less on the processes . Clients  ask for things which are newer and more interesting.  I have always thought about how to make existing  things better. Similarly I think  that presentations is one such thing , which is our primary vehicle to shuttle our ideas to clients in the form of proposals. Therefore, they also seek for presentations which consist  ‘out of box’ ideas. Some take pride in fifty slider presentation, while some take pride in visually rich presentations, and some try to be minimalist in their approach. Focus seems to be more towards audio visual spectacle and not towards looking at a problem or a solution.

I remember a saying by Paramhansa Ramakrishna who said that to kill oneself one only needs a razor blade ,while to kill others one needs a big weapon. In a similar fashion we do not need numerous objectives or goals to do good work. Intrepid is one such company which works towards solutions and I have begun to admire their work in the field of social media analytics and market research consultancy. I was going through their blog and this post in particular, which says ,” There always has to be a better and richer way of showing something than through piles of histograms and pie charts.” I think that similar approach is what makes striving for excellence worthy of a goal in one’s life or work.  The image above is the graphical representation of Napoleon’s march on Moscow and its retreat , which is explained in the above mentioned blog , gives so much information in so less a space, in the process fortifying my belief in “less is more”.

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Shack : Long Story Short Part I

After three seven years and innumerous disappointments I have realized that if there is anything in this world worth living, it  is one’s tiny, irrelevant and inconsequential pursuit or purpose . I have tried to tell myself that with a few more bunch of currencies , a bit more fortified walls of security and a few more pantheons of recognition and praise life will be better, but all in vain.

Yes, I am talking about my journey after I passed out from Delhi University with a third division to a shady college to a few years of complete obscurity and confusion to the first unsuccessful steps towards entrepreneurship to unbroken chain of disappointments and failures to the current stage. Currently I am building a new Media Marketing Agency ( www.shack.co.in ) , which was formalized in 2008 and also working towards opening India’s first genuine Specialty Coffee Café.

I had thought a lot about sharing this inconsequential story , but I have decided against it time and again for the simple reason that who would want to know what have I done in my life. But then I thought that sharing one’s story is not just for the achievers, successful professionals, popular personalities and so called great men. Why can’t someone who has not achieved professional heights , earned fortune by getting funded and still struggling to figure out his life ,share his story. And with that very thought  I am doing this.

Three main characters in the story are coffee, a friend and the city called Delhi. In my next post I will share how the muck filled Yamuna can fill someone with hope and desire to excel. So, at times we should love Sheila Dixit for prodding us to better things in life.

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दुपहिये में बैठ सीधे घर चले आओ…

दुपहिये में बैठ सीधे घर चले आओ,आज तो प्रिये कोई बहाना ना बनाओ;

घिर आये हैं बादल, गिरने लगी हैं बुँदे,फिर दिखे हैं सपने, फिर जागी है उम्मीदें;

मरने न दो उम्मीदों को, मुझे सपनों से जगाओ, घिर आये है बादल प्रिये, अब घर चले आओ.

खरीद लाई मैं बेसन, कट गए हैं प्याज, टप-टप कर रिझा रही मुझे बुँदों कि आवाज; मुझे जल्दी बताओ कितुम भीगने लगेहो, बिना बहाना बनाए अबघर को चले हो

फिर मैं भी नाचूंगी उन्ही बूंदों में आज; टपटप कर बुलारही मुझे बुँदों किआवाज. अबतो दुपहिये में बैठ सीधे घर चलेआओ, आजतो प्रिये कोई बहाना न बनाओ

फिरआएगा सावन पुरे एकबरस के बाद, यदाकदा ही होती अब बिन सावन बरसात; इस अवसर को मुझसे तुम छीन न लेनाआज, टपटप करके चिड़ा रही मुझे बुँदों कि आवाज

अब तो दुपहिये में बैठ सीधे घर चले आओ, आज तो... आज तो प्रिये कोई बहाना ना बनाओ.

श्रंगार रस - बड़े समय के बाद:)

दुपहिये में बैठ सीधे घर चले आओ, आज तो प्रिये जहाज ना उडाओ!

By Navin Pangti

Follow him on Twitter at http://twitter.com/pangti

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Nero's Guest.

http://www.idfa.nl/industry/idfa-tv/trailers/film.aspx?id=51be8617-0e86-495d-8b1c-45ea1b2e9610

Everybody Loves a Good Drought- Authored by P Sainath is a book which shows our apathy towards who toil endlessly to feed us, help us to avail our comforts and then in return are ignored and forgotten to obscurity. Our own little pursuits are the most important things for us. Our own sadness is the heaviest. Our own ambitions loom larger than anyone else’s.

Poverty, illiteracy, malnutrition , corruption and the resulting hopelessness are not mere facts about our country, they are also a way of life for the millions. Imagine if one of us , the blogging souls will never ever have access to internet, electricity, cars, books, homes, beds, toilets, etc. what will our existence be like. Are we really aware of this situation in the lives of the countless , inconsequential millions?

I am looking forward to watch this documentary. It will put us at unease, but it is better to be poked by truth rather than be caressed by utopian falsehood.

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All Things Banaras

“The Ganges front is the supreme showplace of Benares.
Its tall bluffs are solidly caked from water to summit, along a stretch of three miles, with a splendid jumble of massive and picturesque masonry, a bewildering and beautiful confusion of stone platforms, temples, stair flights, rich and stately palaces....soaring stairways, sculptured temples, majestic palaces, softening away into the distances; and there is movement, motion, human life everywhere, and brilliantly costumed - streaming in rainbows up and down the lofty stairways, and massed in metaphorical gardens on the mile of great platforms at the river's edge.”
(Mark Twain, American Writer - 1835-1910

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God's Own Temple.

A THOUGHT FOR TODAY:

A few minutes ago every tree was excited, bowing to the roaring storm, waving, swirling, tossing their branches in glorious enthusiasm like worship. But though to the outer ear these trees are now silent, their songs never cease. Every hidden cell is throbbing with music and life, every fiber thrilling like harp strings, while incense is ever flowing from the balsam bells and leaves. No wonder the hills and groves were God's first temples, and the more they are cut down and hewn into cathedrals and churches, the farther off and dimmer seems the Lord himself. -John Muir, naturalist, explorer, and writer (1838-1914)

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Fiery Bangla Chicken

I work with an ecclectic group of people who are involved with few projects we do. Half are crazy and the rest crazier. Most of them have inclination towards fine arts while they have to work in the industry to earn their livlihoods. There are also people from other walks of lives with inflated egos and deflated confidence.Therefore we have a heady mix of creativity, love life, joy, angst, hope, frustration and so much more. Once in a while we get together and cook offs take place, where the best cook cooks something and then the second best rustles up somethng edible, while the rest bullshit and drink .

One such day we got together and the bawarchis cooked, chatterjees chatted and one patrakarji ranted against the world. He taught a lesson to a liquor baron and instructed an agency to just do it while he obliged to eat with us . Who knows that it takes very little for a bubble to burst and that is what happened. Patrakarji's ex and his current also joined in. We thought that it is cool these days to be friends with your ex and show affection to your current. Patakar ji blamed the host for inviting his ex and they exchanged some fiery notes, made sombre with some east indian langage which makes abuses sound rounded .

In the meanwhile host's wife and I were involved in cooking. Now S, the host's wife is one great cook I have ever across. She says that she has learnt her cooking from her mother and grandmother who live in Calcutta. Her mother instructed her that one should be able to distinguish the smell of the dish, and strive to replicate the same . I would call it intuitive cooking and may be the best. The other day she cooked chicken in caramelized onion and tomatoes and added red chilli powder, haldi, few cloves, few cardamom for the flavor. She did not add garlic, ginger or garam masala which otherwise is a norm. The end product was the most flavorful chicken I had ever eaten. Follwoing is the recipe which I named Fiery Bangla Chicken.

Fiery Bangla Chicken

Serves: 4 Gluttons.

Ingredients:

Chicken 1kg

Onion 500gms Cut into small pieces.

Tomatoes 250 Gms cut into small pieces.

Cardamom 8 pods

Cloves 8 nos. ( Remove the head or pod )

Red Chilli Dried 8 nos. ( Make a paste of it)

Red Chilli powder 1tsp

Turmeric 1tsp

Preparation:

Take oil and heat it. Put two dried red chillis and wait till it starts to crackle. Put onions and wait till starts to turn translucent which is five minutes. Add turmeric and cloves. Wait till onion leaves oil. Add tomato, stir. Add chilli paste, and don't wipe your sweat. Add chilli powder and turmeric powder. Stir and keep stirring for five minutes. Add chicken . Turn down flame to minimum and cover with the lid. Let the chicken cook for half an hour. Check if it is cooked. Add warm water if you want more gravy.

Fiery Chicken tastes with Steamed Rice and coke/beer.*

*I have cooked it twice and bot the times it has turned out wonderful.

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Workstation Designed to Work in Comfort?

Download now or preview on posterous

Portable-Ergonomic-White-Paper.pdf (4695 KB)

Abhishek Rai
Twitter: abhishek_rai|| Skype: raiabhisheka ||Lifestream :http://abhishekrai.posterous.com

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Eclipse

 

Science is touching new frontiers, but the basic human emotions have remained same even after millenia  .Today is the nth Solar Eclipse , a phenomenon which catches the fancy of an illiterate as well as the educated. On one hand superstitious try to save  themselves from the ill effects, which might bring bad fortunes. On the other hand the educated gaze right into the eyes of the sun  and tell how the fortunes of the star called Sun ,have changed. Overall the spectacle drwas attention from all quarters.

If an eclipse , taking place once in several years can be of so much interest, then why not the eclipse which has covered our hearts and minds be of any interest? Our hearts and minds are now muddled with the darkness akin to the eclipse. We do not care about relationships. We do not care about elders. We do not care about children as we teach them virtues of vices. We smile without and scoul within. We count excellence and quantify love.We are on a spree to gather more and better things in life, ranging from car, gadgets and so much more. We ignore each other while we sheepishly outnumber, outcompete and out win others. Well, if this is what we term development and advancement, then we might have to rethink over it.

It was only yesterday that  the country was celebrating pongal/uttrayan and sankranti while nearly half a million people have lost thier lives in Haiti. People rejoiced yesterday ushering good luck with the first harvest by the farmers. But behold there was no farmer involved in our celebrations. Farmers are somewhere aloof from all the developments which the urban elite is soaking up, dreaming about a future whcih gives them fair price for their produce. At least we are ensuring them celebration for what they did. After we have rejoiced the produce we will go back to haggling for the prices in the vegetable market and then hop on to the nearest mall and change into our serence and calm selves when we purchase a 1.5k branded pair of jens and a pair of shoes worth 5k.

With massive devastation people have discovered one more side of theirs, which is being competetive in donations. So, when poeple donate an x amount they are going to shout at the top of their voices on all social platforms about their nobility. Now the world should know that I have donated something, and believe me I am not here to opt out. I will consume more than others, compete with others and ten sing praise of my goodness and greatness for I have eclipsed myself. Yes, Eclipsed!

 

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Eclipse

Science is touching new frontiers, but the basic human emotions have remained same millennium after millennium  . Today is the nth Solar Eclipse of the world, a phenomenon which catches the fancy of an illiterate as well as the scientific community. One forgets all the worries of the world and tries to save himself from the ill effects which will destroy the person and his already ill fated fortune. On the other hand scientists gaze right into the eyes of the sun and predict the age of one particular phenomenon which might have occurred a million years ago. Both loose themselves into the dimmed reflections of the day .

If people care so much about this natural phenomenon and are affected so much, why cannot we take some time out and see what all have eclipsed our minds and hearts. We are on a spree to gather more and better things in life, ranging from car, gadgets and so much more. We ignore each other while we sheepishly outnumber, outcompete and out win others. Nature is being devastated, our relationships with our communities( anything from the family to the place where one lives) are on the brink of collapse. Writers on all platforms proudly claim to own think tanks, and spit poisonous fumes of hatred, war and destruction. Competition , numbers, targets, deadlines and target segments are more important to us than our own lives. With every passing day we shall invent more potent ways to eclipse ourselves. People die and people create a social scorecard of how much one has denoted .

It was only yesterday that  the country was greeting pongal/uttrayan and sankranti. People are ready to go to any extent to show how good they are and also how zonked out they are, but we will never care about the farmers, about whom the festival was. Farmers are committing suicides for the people do not care about them. Look at people haggling for the vegetables in the market and their face turns serene and calm when they buy a pair of jeans or a pair of expensive shoes in a mall. Now that is what I call real eclipse, and not the one which occurred today.

Posted via email from abhishekrai's posterous